Kemetria Lilly is a Houston native who started fashion boutique Lilly’s Kloset in early 2012 with only $2,500. Five years later, she’s made more than $3.5 million in sales and amassed a following of 950K on social media, including nearly 390K followers on her business Instagram @lillyskloset. Lilly, 30, has since become her own fashionista, curating more than 400K followers on her own personal Instagram account, @thefashionwhore, and she’s now started a new business called Learn With Lilly to teach aspiring entrepreneurs how to build a brand through actionable social media strategies.
Saying Lilly knows what she’s doing is an understatement. And because she’s done what so many women with a few dollars and a dream aim to do successfully, we reached out to her to share some of her top tips for building a business through social media. Here’s what she told us.